Sara Fares, also known by her artistic alter name, Sara Selina, is a dynamic force in the world of art and fashion. As the founder, creative director, and driving visionary behind Sara Kassem, her journey through the realms of creativity and design has been nothing short of remarkable.

Born in New York City, Sara's artistic journey began to take shape in her early years, as she discovered her passion for self-expression through various forms of art. Her innate talent and boundless creativity soon led her to explore the world of fashion, where she would carve her niche as a fashion designer.

In 2016, Sara Kassem was born, a brand infused with her unique artistic sensibilities and a commitment to empowering individuals through fashion.

The brand's initial roots in Panama City soon transcended borders, finding a global presence in fashion capitals like London, New York, and the GCC countries.

Sara Kassem stands as a beacon of sustainability and Earth-consciousness in an industry often marked by excess.

Sara's vision for her brand centers on creating exclusive evening wear and bridal attire that not only captivates with its aesthetic allure but also resonates with a deep commitment to sustainable practices. Each piece is a testament to her dedication to crafting high-quality garments that leave a minimal environmental footprint.

What sets Sara Kassem apart is its devotion to customization and pre-orders. In a world where individuality is often overshadowed by mass production, Sara Fares brings a personal touch to every creation. Clients are invited to be part of the design process, ensuring that each garment is a unique reflection of the wearer's personality and style.

The heart of Sara Kassem beats to the rhythm of two yearly collections, each carefully curated to reflect the brand's evolving trends and color palettes. Sara's artistic sensibilities shine through in these collections, offering a lavish feel, top-notch materials, and an unmatched sense of uniqueness.

For those seeking a truly exclusive experience, Sara Kassem offers private services, where clients can collaborate directly with Sara herself to bring their fashion dreams to life. Furthermore, everything showcased online is ready for pre-order, ensuring a seamless and efficient shopping experience.

In a world where fashion and art converge, Sara Fares, also known as Sara Selina, continues to push the boundaries of creativity and sustainability through her brand, Sara Kassem. Her artistic vision, commitment to Earth-consciousness, and dedication to individuality make her a trailblazer in the realms of fashion and art. Sara Fares is not merely an artist, fashion designer, creative director, or founder; she is a visionary whose work leaves an indelible mark on the world of style and self-expression.